Why did we start Reefyll?

Personal care is ready for change. It needs change. Dominated by a sea of plastic that's destroying our ocean and planet. When we learned that the personal care category contributes 20-40% of global plastic waste, we decided to choose Reefyll over landfill. We decided to make a difference.

The Reefyll Story

During the pandemic when we were all buying trollies full of hand wash and sanitiser, we noticed the aisles and aisles of plastic. Then we looked into it more.

8 million tonnes of plastic waste enters the ocean from our personal care products. Every year! But it wasn't just plastic that was the problem. We learned about the harmful chemicals and ingredients that are in so many of our toiletries. Or the 120 billion units of packaging wasted every year. Or how expensive sustainable products are.

Reefyll was born to make sustainable personal care products accessible and affordable, made with clean, natural ingredients that are good for you and our planet.

Our planet is suffering, we can change that.

Disappointed at the lack of solutions to single use plastic in personal care, Reefyll was born. To naturally live better for the planet.
We're making this decision, to make a positive impact, effortlessly easy and affordable. Imagine the difference that can be made if thousands, if not millions, of us made such a small change together.

Carbon efficiency

We're not only removing single use plastic from personal care and making refill & reuse the norm. We're making it more carbon efficient. 

Did you know that most hand soaps, shampoos, body wash etc are up to 95% water? That's a lot of unnecessary water being shipped around the world.

By packing the ingredients into our powerful tablets, we've streamlined our packaging. This has resulted in much less transport; one lorry of Reefyll is equivalent to twelve of leading brands to be exact.

The result? Our carbon footprint is over 90% lower than competitive brands.

Our Mission

The same products you've always known. Minus the plastic waste. We've made it our mission to make affordable, accessible and sustainable personal care products, only using natural ingredients.

Clean ingredients, clean conscience.

All of our ingredients are from natural sources and are vegan friendly. You certainly won't find any harmful chemicals, parabens or sulphates. 

A lot of brands don't really want you to know what's in their products, hiding the ingredients on their packaging. We're changing this. We're proud of what goes into our formulas and want everyone to know!

Reefyll isn't just good for the planet. It's good for you too.

Simple & Affordable

When we first started shopping for toiletries and personal care products, we found many of them intimidating with words and language we didn't understand. Then when we began shopping more sustainably, we found many of the options were really expensive. 

Because of this, it was really important for Reefyll to be simple to understand, approachable and affordable.

Who We Are

Ant & Sam Haase, a father & Son business trying to make a difference.

The business started in 1999, and has moved direction to where we are now, only offering products we would use ourselves, affordable, sustainable and nice to use. 

Happy to hear from you, all comments welcome. 

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